Broken Links Lead to a Conversation, Not a Dead End

Nobody Gets a Dead End

404 pages are typically the worst moment in a web experience — the user is already lost, and the page confirms it without helping. EEK replaced its 404 page with a SquEEK chat interface. When a visitor reaches a URL that does not exist, they are immediately greeted by SquEEK — pre-loaded with the URL they tried to visit and ready to help them find what they were looking for.

SquEEK can explain what the page likely was (if it is a recognisable EEK URL format), redirect the visitor to the right destination, answer questions about EEK's services, or take a booking enquiry directly. The broken link becomes the start of a conversation instead of the end of a visit.

For Visitors Arriving from Old Links

Insurance reports, supplier portals, and customer portal links shared by email sometimes get forwarded, bookmarked, or clicked after they have expired. Previously these landed on a generic 404. Now they land on a SquEEK conversation that can identify what the visitor needs and route them appropriately — often resolving the entire situation without the visitor ever realising they hit a broken link.